A Stuff article.
They’re entrepreneurs and environmentalists, doctors and teachers, fashion designers and tech whizzes. And they’re coming home.
For decades, New Zealand has struggled with “brain drain” as young professionals flocked overseas in search of adventure and glitz – and much fatter pay packets. Little old Godzone was lovely for Christmas, but couldn’t hold a candle to the opportunities of London, New York or Sydney.
But now an international pandemic is doing what years of marketing campaigns and parents’ entreaties could not: it’s reversing the decades-long trend of seeing tens of thousands of talented young Kiwis leaving this country each year.
It’s the year of brain gain.
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